Conversion rate optimization is the art and science of improving a website's ability to turn clicks into conversions. This process involves testing different designs and copy to find winning combinations that work well with your audience.
For example, we've seen 80% improvement in conversion rates just by changing the text of a call-to-action (CTA) button on the homepage of a SaaS company.
A/B testing is a scientific method of comparing two variations to determine the differences in a chosen performance metric. For websites, A/B testing involves testing two or more variations of a webpage to find winning variations that generate more sales, leads, phone calls, sign-up's, or clicks, compared to the original version.
Using A/B testing methods, business owners can continuously improve their website's conversion rate by running new tests and implementing the winners each time.
In summary, A/B testing is a highly effective way of improving your website's profitability and value over time that doesn't require additional traffic or significant resources.
We're on a mission to democratize the CRO industry by offering affordable plans that don't require an enterprise-level budget. Whether you're in eCommerce, LeadGen, SaaS, or Affiliate, we have a solution that's tailored for your business. Or if you're an Agency looking for white label CRO services, we've got you covered too.
Contact us for a free consultation and sign up for our free A/B testing course.